Yes. You CAN buy an engagement ring on Amazon.com. In fact, many people are discovering that there are great deals to be had at this online powerhouse.
How does it work? Many top jewelers use Amazon as a marketplace to showcase their products to a wider audience than they would have with their brick-and-mortar store alone. Selling through Amazon lets them sell more rings with less overhead (no sales rep commissions to pay!). So the customer gets a great deal.
One such jeweler is VIP Jewelry Art. Located in Manhattan’s Diamond District, VIP Jewelry Art has been designing and manufacturing to exacting standards and have gained a loyal following. Check out one of their top selling rings below, and read the satisfied customer reviews on Amazon.com.
On Amazon, as with anywhere else you are buying a pre-made ring and not selecting your own center stone, be conscious of the designation “TCW”. This means Total Carat Weight and includes not only the size of the center stone but also the weight of ALL of the pave stones in the setting, and in this case, the stones in the included wedding band.
This particular ring includes a 0.72 Ct princess cut diamond rated VS2-SI1 clarity and F-G color which a quick search on JamesAllen.com shows me start at about $2,300. Now consider that you are getting the spectacular pavee setting and wedding band all for $3,599!
Here is one of my favorite reviews of this ring from Amazon.com. Does this guy sound happy or what??
Amazon Customer Review
5.0 out of 5 stars Above and beyond what she expected!!!
December 2, 2011
By Gabe H.
“1st off…this ring is worth 3 times what VIP and Amazon are selling it for!! 2nd…it is stunning…it shimmers even in the dark low light rooms. My Fiancée and I hated the experiences and the terrible prices of Zales, Jared, and the likes. Skip the HASSLE of most brick and mortar jewelers and purchase this ring online; this is the real deal. Most rings reflect the uptick in prices of the establishment that is selling them (sad but true); this ring is worth more than every cent spent. This set shipped w/a certified insurance appraisal; thus, I did not have to go out and get one in order to place this item on my homeowners insurance policy. I couldn’t be happier nor could she…the pictures do not do this ring justice…it is amazing. It’s crown/top has a low profile and rests near flush w/the anniversary band; it is beautifully executed and skillfully made. I simply can’t say enough good things about it nor about the excellent customer service from VIP Jewelry art. They have found a client for life. 🙂